Expected Valentine’s Day spending
The National Retail Federation projected a record $29.1 billion in U.S. Valentine’s Day spending for 2026.
Source: NRF, January 27, 2026 ↗Moma B’s reference desk
U.S. gift-giving statistics for 2026
A current, citable snapshot of how Americans are marking the moments that matter, from Valentine’s Day and Mother’s Day to Father’s Day and online retail. Every figure links to its original source.
Last updated October 7, 2026
At a glance
The figures behind meaningful occasions.
These are reported spending plans and retail estimates, not predictions from Moma B’s. They are here to make the larger gifting picture easier to understand and cite.
Average Valentine’s Day budget
Shoppers said they planned to spend $199.78 on average for Valentine’s Day gifts and celebrations in 2026.
Source: NRF, January 27, 2026 ↗Expected Mother’s Day spending
Mother’s Day shoppers were budgeting an average of $284.25 per person, for $38 billion in expected 2026 spending.
Source: NRF, May 4, 2026 ↗Expected Father’s Day spending
The National Retail Federation projected a record $27.9 billion in U.S. Father’s Day spending for 2026.
Source: NRF, June 10, 2026 ↗Planning to celebrate Father’s Day
Seventy-seven percent of consumers said they planned to celebrate Father’s Day in 2026.
Source: NRF, June 10, 2026 ↗Of Q4 retail sales were online
U.S. retail e-commerce sales accounted for 16.6% of adjusted retail sales in the fourth quarter of 2025.
Source: U.S. Census Bureau, Q4 2025 release ↗Methodology and sources
Built for clear, responsible citation.
This page uses public, primary-source research from the National Retail Federation, its consumer survey partner Prosper Insights & Analytics, and the U.S. Census Bureau. Spending figures represent the source’s stated survey projections or estimates for the named period. We refresh this reference when key source data changes, while keeping these section links stable for readers who cite it.
- National Retail Federation and Prosper Insights & Analytics. Valentine’s Day Spending Expected to Reach New Records ↗
- National Retail Federation. 2026 Mother’s Day shopping plans ↗
- National Retail Federation and Prosper Insights & Analytics. Father’s Day Spending to Hit Record $27.9 Billion ↗
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, Fourth Quarter 2025 ↗
A thoughtful next step
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